摘要：Pag cheese is one of the most famous Croatian traditional sheep cheese, and it is the trademark of the whole island of Pag because of its traditional way of production which is kept for centuries. Although it has all the prerequisites, Pag cheese still does not have geographical protection according to the current legislation. The aim of this paper was to determine whether producers of Pag cheese are familiar with geographical indications (GIs), their perceptions and expectations about these indications and impact of geographical indication on the competitiveness of Pag cheese. A telephone survey was conducted with 30 small scale cheese producers. The results showed that most of the surveyed producers are only partially familiar with GIs concept and their benefits. Higher level of knowledge about GIs has been found among more educated producers as well as among those who are members of producers' association or co-operators of dairies (P<0.05). Even though most of the respondents have rather positive expectations about potential impact of GIs on Pag cheese competitiveness, producers with higher level of knowledge about GIs have more positive expectations compared to other respondents (P<0.05).
