摘要：The purpose of this paper is to examine European river cruising sector and highlight some recent significant changes. It should be noted that riverine cruising is little-documented and the data is often insufficiently detailed. Due to the increasing demand for cruises in the riverine sector, supply to the Europen market has grown considerably over the last few years. European continent is characterized by great diversity of riverine cruising with no single river having a dominant position. Key features of European river cruises are examined. This sector is undergoing a transitional period with the introduction of new products and an extension of the season. This appears to be essential to ensure long-term growth.
关键词：river cruising; European rivers; leading river cruise operators
