摘要：At the beginning of the 21st century, lots of questions about sincerity of the national developing models in the globalization process have been contemplated. Every day, more and more countries are involved into the integration processes. They are opening toward the international market causing growth of the quantity and diversity of international transaction of goods and services. The globalization process becomes increasingly unavoidable necessity of modern economic development. Therefore there is evident presence of globalization processes at the tourism market. The advantages of the globalization process are stimulation for the tourist enterprises that wants to join and participate in this modern phenomenon. In order to evaluate the effects of the globalization process at the development of world tourism, paper researches experts' opinion that participate in exploring modern tourism trends and globalization process. Moreover, paper also researches the changes of the world tourism demand and supply and activities of the tourism supply in order to give the adequate answer on complex and diverse requests of tourism demand in globalization surrounding.
关键词：globalization process; world tourism; tourism demand; tourism supply
