摘要：In modern socitety the goal of every high educatin institution is creating human capital as a basis for a effi cient economy and economy of good quality, where high professional education play a key role. Today, a certain level of formal education and professional knowledge are implying high professional education as necessary for participation on the labour market. Because of that strategic planning and decision making are necessary for every high professional education institution. Th e key for insure the quality of education service and reaching and maintaining competitiveness on the market are their awareness of the importance of application principles and strategies of modern management. High professional education institutions have to strengthening their core competences and creating reserve plans for the future if they want to achieve success in the industry of education in long terms.
关键词：high professional education institutions; business strategy; core competences; quality; competitiveness
