摘要：Using implicit measures, such as Implicit Association Test (IAT) in measuring self-esteem enables us to avoid socially-desirable answers. However, certain dilemmas regarding the most appropriate form of the test for implicit self-esteem measurement and an optimal way of forming the final result still exist. Two parallel forms of Implicit Association Test for measuring self-esteem were compared. One form uses the concept others as a reference point for comparison with the concept me, while the other form takes not-me as a reference point. Although some researchers believe that the word “other” has a negative connotative meaning, our results suggest that it has a neutral meaning, which makes it possible to use in measuring implicit self-esteem with IAT. We tried to give answers to some of the issues that emerge very often when using IAT, such as whether to use results on practice tasks, as well as latencies on incorrect answers when working out the final score. We have also tested differences in results regarding the order of blocks in IAT.
关键词：implicit and explicit self-esteem; self-esteem measurement; Implicit Association Test
