出版社：Hrvatsko pedagoško-književni zbor, ogranak Split i Filozofski fakultet Sveučilišta u Splitu
摘要：The media-effect research has developed many models of research which express different relations between the media, the message, and the recipients. After defi ning some basic terms (e.g. media, mass media, media-effect), the work analyses particular types of models (such as the traditional model, the gratifi cation model, the interactive model, the consequential model, the model based on the media-socialization).
关键词：Mass-media; media; media-effect; media research models; pupils
