期刊名称：Zagreb International Review of Economics and Business
印刷版ISSN：1331-5609
出版年度：2007
卷号：10
期号：1
页码：67-83
出版社：Ekonomski fakultet Sveučilišta u Zagrebu
摘要：The past decade was the decade of ‘e-everything’ and many authors praised the efficiency of web usage for different business purposes. But practice showed that the web as a communication and distribution channel is not as powerful as it was claimed to be. After the dotcom explosion, the process of sobering-up followed and a large number of pure e-companies were shut-down. On the other hand, in the same period traditional companies discovered that the web can be used as an additional communication and distribution channel. This paper explains how the largest brick-and-mortar European retail companies structure their web sites making them useful for their customers.
关键词：retailing; e-tailing; brick-and-click; top global retailers; the web
