期刊名称：Zagreb International Review of Economics and Business
印刷版ISSN：1331-5609
出版年度：1999
卷号：2
期号：2
页码：105-115
出版社：Ekonomski fakultet Sveučilišta u Zagrebu
摘要：Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies’ understanding of usefulness of marketing — concepts, methods and techniques — in their daily operations.
关键词：marketing of services; professional services; financial services
