期刊名称：Zagreb International Review of Economics and Business
印刷版ISSN：1331-5609
出版年度：2004
卷号：7
期号：1
页码：61-80
出版社：Ekonomski fakultet Sveučilišta u Zagrebu
摘要：Can managerial decision making be predicted? Why would we want to predict managerial decision making? Managerial job is largely that of making decisions. In order to be successful, those decisions have to be right. In this article authors investigate if the cumulative prospect theory is applicable to managerial decision making and describe some divergent views about the theory. They also explore risk perception under the influence of decision framing. Risk propensity too is explored as it is an alternative way of predicting decision-makers behaviour.
关键词：prospect theory; cumulative prospect theory; decision making
