期刊名称：Zagreb International Review of Economics and Business
印刷版ISSN：1331-5609
出版年度：2009
卷号：12
期号：1
页码：83-96
出版社：Ekonomski fakultet Sveučilišta u Zagrebu
摘要：The paper envisages aspects concerning identification of the competitive advantage of a tourist destination from a double perspective: the critical contribution of the employees and the ICT impact on promoting and selling the destination. Research methodology includes ‘bottom to top’ analysis of the mentioned indicators. Thus, results include the eficientisation of tourist businesses and destinations due to both human element development and ICT technologies. Two essential basis of the competitive advantage are isolated: differentiation and cost advantage. ICT creates a series of new working types through new applications and its use in management and distribution of key functions such as yield.
关键词：tourist destination; competitiveness; training and education; information technology
