期刊名称：ŽIVOT I ŠKOLA, časopis za teoriju i praksu odgoja i obrazovanja
印刷版ISSN：0044-4855
出版年度：2009
卷号：LV
期号：21.
页码：108-115
出版社：Faculty of philosophy Osijek, Faculty of education in Osijek 31 000 Osijek, L. Jagera 9
摘要：The modern aspects of children and adolescent media use, indicated by numerous media effects studies, show that there is a significant impact of media portrayed contents on the physical, social and cognitive development of younger viewers. This article discusses the theoretical and methodological issues in researching media effects, as well as the main factors and contributors in this very complex social process. The goal of this article is to provide an overview of research achievements, accentuate the key contributory factors and point towards potential future aspects of media impact analysis.
关键词：social learning theories; media effects methodology; media literacy; leisure time media as a socialization factor
