期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2006
卷号：3
期号：8
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：The consumer satisfaction is vital for a business success. It was demonstrated that it is strongly linked with repurchase, loyalty and firm’s profitability. Despite this, there is no consensual definition of satisfaction in the literature. This paper offers a review of onsumer satisfaction definitions existing in the literature.
关键词：consumer satisfaction; loyalty; definition of satisfactionn
