期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2007
卷号：2
期号：9
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：In order to pursue general strategy of a company there have to be formulated specific strategies, focusing on the area of the company’s operation which is responsible for its success. According to many economists, the investments and the properly designed investment strategy condition development of a company. Confirming this thesis is one of major objectives of the following paper, which also sets out to identify factors conditioning activity in the sphere of investment in a company’s strategy, and discusses various types of investment strategies.
关键词：investemt; investment strategy; company strategy
