期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2007
卷号：2
期号：9
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：This paper is a case study: the town of Sibiu – Transylvania – Romania. A good communication is compulsory to boost a tourist destination for the both major actors: the organizers and the population – the potential tourists. We argue that the communication is the key tool to have good results in organizing an event as The European Cultural Capital.
关键词：communication; tourist destination; communication management
