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  • 标题:The Place Of Marketing Strategies In The Consolidation Of Romanian Bakery Firms
  • 本地全文:下载
  • 作者:PhD Full ; Professor Filimon Stremtan PhD Candidate ; Lecturer Andreea Muntean “1Decembrie 1918” University Alba Iulia
  • 期刊名称:Annales Universitatis Apulensis : Series Oeconomica
  • 印刷版ISSN:1454-9409
  • 出版年度:2007
  • 卷号:2
  • 期号:9
  • 出版社:“1 Decembrie 1918” University of Alba Iulia
  • 摘要:Stated by their marketing objectives, Romanian bakery firms have to opt for certain strategies for directing their activity in order to obtain desired target. In this field, marketing strategies refer to the way in which the organization approaches the market and the marketing mix. In the process of elaborating the marketing strategies, firms should follow to combine those with the general strategies of the organization.
  • 关键词:marketing strategy; marketing objectives; target; marketing mix
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