期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2007
卷号：2
期号：9
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：Stated by their marketing objectives, Romanian bakery firms have to opt for certain strategies for directing their activity in order to obtain desired target. In this field, marketing strategies refer to the way in which the organization approaches the market and the marketing mix. In the process of elaborating the marketing strategies, firms should follow to combine those with the general strategies of the organization.
