期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2009
卷号：2
期号：11
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：The increasing marketing efforts of the organizations based on the acquiring, processing, storage and employment of the consumers’ personal data have imposed the reconsideration, both from the theoretical and practical perspectives, of the concepts describing the privacy, consumer’s private space and personalization. Paper intends to assess, based on secondary data and in an exploratory manner, the views of the consumers from the European Union countries regarding the ways the different organizations present in the market handle their personal data, the degree of awareness associated with the existence and functioning of the personal data protection in their home countries and their perception related to the effectiveness of the personal data protection.
关键词：privacy; personal data protection; personalization; European Union?
