期刊名称：Constantin Brancusi University's Annals, Letters and Social Sciences Serie
印刷版ISSN：1844-6051
出版年度：2008
期号：2
出版社：Academica Brancusi Publisher
摘要：The last several years saw the rise of CRM as an important business approach. Rather than market to a mass of people or firms, market to each customer individually. In this one-to-one approach, information about a customer is used to frame offers that are more likely to be accepted. This approach is made possible by advances in information technology. This article deals with implementation of information system - CRM in the company. This process consists of four basic stages, which interact with each other. Content of individual stages is specified in an article step by step.
