期刊名称：Constantin Brancusi University's Annals, Letters and Social Sciences Serie
印刷版ISSN：1844-6051
出版年度：2008
期号：2
出版社：Academica Brancusi Publisher
摘要：The benefits of strategic management: improved communication, increased understanding, enhanced commitment, allow firm to influence, initiate and anticipate, be proactive rather than reactive, greater productivity, more effective strategies. A competitive strategy consist of moves to: attract customers, withstand competitive pressures, strengthen firm`s market position. The firm must engage in strategic planning that clearly defines objectives and assesses both the internal and external situation to formulate strategy, implement the strategy, evaluate the progress, and make adjustments as necessary to stay on track.
