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文章基本信息

  • 标题:How Do Smaller Firms Select Foreign Markets?
  • 本地全文:下载
  • 作者:Fabio Musso ; Barbara Francioni
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2012
  • 卷号:4
  • 期号:6
  • 页码:44
  • DOI:10.5539/ijms.v4n6p44
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    The purpose of this paper was to analyze the internationalization of small and medium-sized enterprises (SMEs) in relation to the international market selection (IMS). To accomplish this, an investigation of the primary factors influencing SMEs’ choice when selecting international marketswith a systematic approach way was conducted. In addition we sought to understand whether there was a relationship between the systematic approach in IMS and the characteristics of SMEs. Results revealed that the majority of SMEs adopt a non-systematic IMS. However, in the case of SMEs following a systematic approach to IMS, the study pointed out that SMEs are influenced by firm-specific and host country factors, but not by entry barriers like geographic and cultural distance. In addition, results illustrated the existence of a relationship between systematic IMS and firm size.

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