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文章基本信息

  • 标题:Pragmatic Analysis of Fuzziness in Advertising English
  • 本地全文:下载
  • 作者:Lei Chen
  • 期刊名称:Asian Culture and History
  • 印刷版ISSN:1916-9655
  • 电子版ISSN:1916-9663
  • 出版年度:2011
  • 卷号:3
  • 期号:2
  • 页码:29
  • DOI:10.5539/ach.v3n2p29
  • 出版社:Canadian Center of Science and Education
  • 摘要:The article tentatively explores the fuzzy expressions in advertising English to realize the ultimate goal of advertising from the perspective of pragmatics. This study is devoted to the pragmatic theories employed by the advertisers in order to make advertisements persuasive, impressive to the target audience. Equipped with the pragmatic knowledge, the target audience can understand advertising language clearly.
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