Innovation and technology management in wind energy industry is driven by policies and incentives due to their inherent characteristics such as high upfront costs, lack of level playing field but distinct advantages from energy security, environmental and social considerations. This paper makes an analysis of innovation and technology management in wind power industry, focusing on value chain and the interaction of technology and markets for contributing to recommendations on technology policy and management. This paper proposes a framework for analyzing the initial stage of diffusion of wind power systems, combining the use of various approaches, considering wind power system as a complex technology. The approach to the business system is used as an analytical framework, focusing on efficiency, effectiveness and criteria for development.