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文章基本信息

  • 标题:Century Development and Trend of Marketing
  • 本地全文:下载
  • 作者:Shan Liu
  • 期刊名称:International Business Research
  • 印刷版ISSN:1913-9004
  • 电子版ISSN:1913-9012
  • 出版年度:2009
  • 卷号:1
  • 期号:1
  • 页码:114
  • DOI:10.5539/ibr.v1n1P114
  • 语种:English
  • 出版社:Canadian Center of Science and Education
  • 摘要:Since the marketing was established about one century ago, with the advancement of the society and the variance of the environment, it has gone through dynamic development process with continual changes, enrichments and perfections. This article will expatiate on the development and trend of marketing from three aspects including marketing concept, marketing strategy and marketing means.
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