期刊名称:International Journal of Business and Management
印刷版ISSN:1833-3850
电子版ISSN:1833-8119
出版年度:2009
卷号:4
期号:2
页码:31
DOI:10.5539/ijbm.v4n2P31
出版社:Canadian Center of Science and Education
摘要:This paper outlines the results from a web-based survey of first time users of a bankers online knowledge sharing. Palmer´s web metrics were used to investigate the effects of key website characteristics on intention to return, satisfaction and self-efficacy. Partial least squares estimation was used to estimate both the measurement and structural parameters in our structural equation model. Statistical significance of the main relationships provided strong empirical support for author conceptual framework.