期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2009
卷号：4
期号：12
页码：146
DOI：10.5539/ijbm.v4n12P146
出版社：Canadian Center of Science and Education
摘要：The experience marketing breaks the “hypothesis of rational consumers” in traditional marketing, and it emphasizes consumers’ participation, contact, and “emotional resonance” to fulfill and create consumers’ individualization demand. In the article, the 6Es strategies of the experience marketing from consumers’ view are designed to dig the route selection of the experience marketing strategy.
