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  • 标题:The Study on Influencing Factors of Team Brainstorming Effectiveness
  • 本地全文:下载
  • 作者:Zhenguo Zhao ; Jialin Hou
  • 期刊名称:International Journal of Business and Management
  • 印刷版ISSN:1833-3850
  • 电子版ISSN:1833-8119
  • 出版年度:2010
  • 卷号:5
  • 期号:1
  • 页码:181
  • DOI:10.5539/ijbm.v5n1P181
  • 出版社:Canadian Center of Science and Education
  • 摘要:Brainstorming is a creative and innovative tool. As a team problem-solving tool, team brainstorming can help the team conceive a lot of creative ideas and methods. Through a review of relevant literatures, this paper summarizes the three main factors of team brainstorming effectiveness: the heterogeneity of team composition, processing mode of team social information and interactive mode of team members. In addition, a conceptual model is built to show the interaction among the three.
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