首页    期刊浏览 2024年07月09日 星期二
登录注册

文章基本信息

  • 标题:Internet Banking Adoption in Kuala Lumpur: An Application of UTAUT Model
  • 本地全文:下载
  • 作者:Yeoh Sok Foon ; Benjamin Chan Yin Fah
  • 期刊名称:International Journal of Business and Management
  • 印刷版ISSN:1833-3850
  • 电子版ISSN:1833-8119
  • 出版年度:2011
  • 卷号:6
  • 期号:4
  • 页码:161
  • DOI:10.5539/ijbm.v6n4p161
  • 出版社:Canadian Center of Science and Education
  • 摘要:Internet banking is becoming a new focuses as the number of internet users is increasing globally and its benefits. This study aimed to investigate the factors and determinants of internet banking adoption among Malaysian. Four factors that proposed to influence the adoption from Unified theory of acceptance and use of technology were included in this study. A total of 200 respondents were collected using convenience sampling. Results of this study showed that performance expectancy (r = 0.51, p < 0.01), effort expectancy (r = 0.55, p < 0.01), social influence (r = 0.64, p < 0.01), facilitating condition (r = 0.63, p < 0.01) and trust (r = 0.55, p < 0.01) were positively correlated with behavioral intention among respondents. Analysis of multiple linear regressions was used to determine the predictors of internet banking adoption among Malaysian. The results showed that performance expectancy, effort expectancy, social influence, facilitating condition and trust explained 56.6% variance of behavioral attention among the respondents (F = 50.54, p < 0.01). Knowing the determinants on internet banking adoption could help banking company to improve their service to attract more users. Besides, the use of internet banking could reduce the frequency to bank that indirectly reduce air pollution.
国家哲学社会科学文献中心版权所有