期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2011
卷号：6
期号：10
页码：155
DOI：10.5539/ijbm.v6n10p155
出版社：Canadian Center of Science and Education
摘要：Dating through Internet is providing incredibly useful features. When singles are looking for partners, internet can provide effective and more enjoyable alternatives at a low searching cost. It also provides many new ways and organized approach to mating ritual. This study identifies the attitudes of young adults towards online social networks and online dating sites usage. Besides, this study also examines the different behavior between male and female online daters. The results of this study show that most young adults have a Facebook ID. Only just over ten per cent of them date online. One major finding is that females are searching their long term partners through online dating sites, while the males are mainly interested in building casual relationships.
