文章基本信息
- 标题：Social Network and the Success of Business Start-Up
- 本地全文：下载
- 作者：Azzam Abou-Moghli ; Mohammed Al-kasasbeh
- 期刊名称：International Journal of Business and Management
- 印刷版ISSN：1833-3850
- 电子版ISSN：1833-8119
- 出版年度：2012
- 卷号：7
- 期号：9
- 页码：134
- DOI：10.5539/ijbm.v7n9p134
- 出版社：Canadian Center of Science and Education
- 摘要：
The purpose of the study is to examine the potential impact of social network usage in the success of business
start-up. The population of the study consisted of (248) companies working at the field of plastics and rubber
manufacturing in Jordan. The study utilized a random stratified sample to withdraw a representative sample.
Fifty percent of the total population was withdrawn. In other words, (124) questionnaires were distributed and
(105) out of which were acceptable for statistical analysis, the study utilized Statistical Package for the Social
Sciences (SPSS) to analyze the primary data collected. Reliability analysis, descriptive statistics, and regression
analysis were performed. The study revealed a number of findings most importantly: There is a statistical
significant impact of social network in the success of business start-up.
