期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2008
卷号：3
期号：9
页码：26
DOI：10.5539/ijbm.v3n9P26
出版社：Canadian Center of Science and Education
摘要：In this article, through analyzing the change of enterprise marketing mode and the characters of marketing risk in the e-business environment, we establish the 3D embedded random measure model which suits for the e-business enterprise marketing risk, define the combination rules of the risk index system of this model, establish the theoretical base to measure the marketing risk for e-business enterprises, and analyze the warning and control of enterprise marketing risk under the model.
