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文章基本信息

  • 标题:Study on Irrational Strategic Management
  • 本地全文:下载
  • 作者:Yongbo Guo
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2009
  • 卷号:1
  • 期号:2
  • 页码:92
  • DOI:10.5539/ijms.v1n2P92
  • 出版社:Canadian Center of Science and Education
  • 摘要:With the development of economy, original pure rational strategic management could not adapt to the complex and ever-changing environment now. A kind of irrational strategic management is emerging quietly. This passage introduces the development of irrational strategic management and its function in strategic management, and discusses the way of irrational factor playing an active role in strategic management.
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