摘要：The role of Geographic Information System (GIS) technology in tourism analysis and site selection is well established. The tourism industry have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. The paper explores the applications of Geographic Information System (GIS) that present travel patterns related data obtained from Petra city in Jordan. The paper demonstrates that Geographic Information System (GIS) is increasingly becoming critical for the competitive operations of the tourism sites as well as hospitality organizations in Jordan. As proposed by the system used in this study the paper provides various utilities and a proposal for the application of Geographic Information System (GIS) in marketing of tourist sites in Jordan. Furthermore, the paper will highlight the barriers the researchers encounter in applying Geographic Information System (GIS) in marketing of tourist sites in Petra city and Jordan in general.
