摘要：This study examines factors stimulating women to choose entrepreneurship as their career. The main hypotheses are personality and cultural factors directly related intention in choosing entrepreneurship as a career. Respondents are 170 women entrepreneurs in district of Kinta, Perak. A structured 47 closed ended items questionnaires are used to collect data. This study uses quantitative method such as correlation analysis and multiple regressions to test the variables. The result shows that women's personality correlated weakly with cultural factor. However the study strongly shows that women entrepreneurs' career choice of entrepreneurship is significantly influenced by cultural factor rather than personality factor. This study finding can be used by various parties including private entities, department of service management, Human Resources Management Division (HRMD), Ministry of Human Resources and other government agencies.
关键词：career ;choice; entrepreneurship; entrepreneurial intention; personal factors; cultural ;factors
