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文章基本信息

  • 标题:A STUDY ON THE EFFECTS OF SOCIAL MARKETING POLICY IN THE SOCIETY
  • 本地全文:下载
  • 作者:Farhad Nezhad Haj Ali Irani ; Mohammad Reza Noruzi
  • 期刊名称:Contemporary Marketing Review
  • 电子版ISSN:2047-041X
  • 出版年度:2011
  • 卷号:1
  • 期号:2
  • 页码:10-13
  • 出版社:Global Research Society
  • 摘要:The involvement of individuals subject to the benefits of social policies makes it extremely important to promote selling goods and services processes as a fundamental requirement of the responsibility with NGOs and institutions and the market for the design, formulation and implementation of policies aimed at promoting and improving the welfare of society. This paper discusses social marketing in general.
  • 关键词:society; marketing; social policy marketing
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