出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：Traditional television companies make the first step toward cross mediality creating specific departments for the content production and delivery on different platforms. Public television corporations followed this trend, in order to be able to accomplish with the aims of public service and be able to compete in a new technological and competitive environment. The aim of this research is to know the organizational structure of the Italian PSB Company RAI in relation to cross-media production. This work pretends to study how the company adapts the organization structure to the new 360º production context and describe the company organization structure for the cross-media content production. The methodology focuses on non-participant observation on the departments involved in multi-platform content and in-depth interviews with professionals
