期刊名称：Case Studies in Business, Industry and Government Statistics
印刷版ISSN：2152-372X
出版年度：2007
卷号：1
期号：1
页码：26-46
出版社：Bentley University
摘要：Given the importance of the economic stakes involved in understanding and predicting the behaviour of grocery consumers, it is not surprising that economic papers and research projects involving the modelling of decisions related to the purchase of food products abound (Smith, 2004; Erdem, Imai, and Keane, 2003; Hendel and Nevo, 2006). One common technique used, described in Ben Akiva and Lerman (1985) and Train (2003) is discrete choice modelling, in which a consumer’s choice is precisely defined (for example: choice of store franchise within one type of store, choice of products within a category of product, choice of brand for one product, etc) and then a statistical methodology is devised to predict the choice made by the consumer in a manner consistent with previously observed shopping behaviour.
