期刊名称：Facta Universitatis. Series Economics and Organization
印刷版ISSN：0354-4699
电子版ISSN：0354-4699
出版年度：2012
卷号：9
期号：2
页码：205-214
出版社：University of Nis
摘要：In a dynamic and competitive modern business environment organizations can survive and succeed only if consumers are offered products and services with superior characteristics, compared to products and services provided by competition, or if similar products and services are offered at lower prices. The sources of an organization's competitiveness may be found in various resources that the organization has or various competencies which are characteristic of the company. In the last decades, human resources have become one of the most significant organizational potential for achieving and maintaining competitiveness. In order to attract, keep and use the potential of human capital, an organization should create an internal business environment that would stimulate the manifestation and purposeful application of the potential. The aim of this paper is to point out the increasing contribution of the human resources to the competitiveness of the organization, as well as to demonstrate that efficient application of various measures can attract and promote the development of the personnel that significantly contributes to creating multiple values for the organization, which makes them an important source of its competitiveness.
