标题：RELATIONSHIP BETWEEN MOTIVATING CHANGE, SUSTAINING MOMENTUM AND REVITALIZATION IN THE MANAGEMENT OF CHANGE IN A PUBLIC FINANCIAL INSTITUTION IN MALAYSIA
摘要：Revitalization is a crucial factor for the process of a successful. This study is designed to investigate the relationship between motivating change and sustaining revitalization momentum. It employed the quantitative research methodology to examine the said relationship against the real-life scenario of major change in a public financial institution in Malaysia – Bank A. Through mail survey questionnaire, a total of 74 managers at all levels had completed the said questionnaires which were utilized for the case study of this research. The findings of the study confirmed the positive relationship (association) of motivating change and sustaining momentum with revitalization. Other than contributing to the body of knowledge over a subject which is empirically scarce, the study further renewed the importance of the micro level analysis of a public financial institution in Malaysia i.e. managers, rather than only the macro level. The study takes pride on its originality and ends with comprehensive practical recommendations for the organization in blending in the elements of motivating change and sustaining momentum so as to arrive at the desired state of revitalization.
关键词：Motivating Change; Sustaining Momentum; Revitalization; Management of Change; Public Financial Institution.s.on.
