摘要：Indigenous chicken sector exhibits a very low adoption of biosecurity practices, thus is highly precarious in the wake of avian disease outbreak. Consumer preferences on the other hand seem strong for this chicken category and it is unknown whether knowledge of the state of the sector in terms of biosecurity informs consumer’s preferences for the product category. Other factors include communicating biosecurity messages, food security, gender equity, chicken factors and consumer profiles. The study utilizes desk research to review literature on biosecurity factors that inform consumer preferences for indigenous chicken. The importance of considering these factors is demonstrated in programming sector-wide biosecurity measures to jumpstart the sector with potential of eliminating poverty, food insecurity and improving livelihoods among rural folks.
