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  • 标题:An Exploratory Study on Adoption of Electronic Banking: Underlying Consumer Behaviour and Critical Success Factors. Case of Nigeria.
  • 本地全文:下载
  • 作者:Alhaji Abubakar Aliyu ; Sayf M.D Younus ; Rosmaini Bin HJ Tasmin
  • 期刊名称:Business and Management Review
  • 印刷版ISSN:2047-0398
  • 电子版ISSN:2047-0398
  • 出版年度:2012
  • 卷号:2
  • 期号:1
  • 页码:01-06
  • 出版社:Global Research Society
  • 摘要:This paper investigates the factors that influence the consumer adoption of Electronic banking in Nigeria and found that there is a need to conduct research on Electronic banking adoption behaviour. The empirical data were collected from a questionnaire survey of 125 from Bayero University Kano (BUK), in northern Nigeria. This study examines the relationship between Electronic banking adoption and the determining factors for critical success of Electronic Banking in Nigeria. Hence, the results show’s that the relevant factors determined the adoption of Electronic banking in Nigeria include the level of its six factors, namely awareness, ease of use, security, cost, reluctance to change and accessibility. The results of this study show that four factors examined are significantly important to the adoption of Internet banking in Nigeria. However, perceive ease of use and reluctant to change are found to be insignificant in determining its adoption. This study provides insightful understanding of academic staff and non academic staff perception about Electronic banking adoption in their banking transactions. Banks and other private sector in Nigeria that are interested in promoting Electronic Banking might find these findings helpful in guiding their efforts.
  • 关键词:Electronic banking; Adoption; behaviour and Nigerias.ids
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