摘要：This research explains that an organized “marketing strategy” can create a substainable competitive advantage that focuses on products and customers. The marketing strategy for businesses missions and goals is to prioritize the steps in creating a competitive advantage based on those markets and products. This research is placed on market segmentation and product/service differentiation. This follows from separate, intensive analyses of customers and competitors. These findings indicate that organizing marketing activities in ways that fit business’s strategy type can form a significant source of competitive advantage. The importance of fit-performance relationships in strategic marketing theory identifies valuable sources of competitive advantage.
