摘要：Boycott has been occurring for decades as a forced anti-consumption behavior. But, because boycotts are diverse, there is no completely reliable means of ascertaining its effects. The consumer behavior literature however, acknowledges many influences of boycott on corporate behavior. This study being descriptive and explanatory utilized secondary data to describe and clarify why and how there is a relationship between boycott and consumer motivation to participate in a social-economic boycott. The study concludes that consumers’ likelihood of participating in both economic and social-issue boycotts is jointly determined by their perceptions of the boycott’s likelihood of success, the nature of the consumption and availability of substitute, the credibility of boycott leader and their susceptibility to normative social influences, and the costs they incur in boycotting.s..
