In both academia and in economic practice new methods of public relations are always sought. But not only new methods have a great role to play in communication. The budgeting process is also important, since it often determines if a given project will be implemented or will never see the light of day. The budget, which is often enough in the case of public relations limited or decreased in a situation where the firm is making cost reductions, is often a central point for negotiations and discussions between PR staff and company managers.