期刊名称：Online Journal of Communication and Media Technologies
电子版ISSN：1986-3497
出版年度：2013
卷号：3
期号：1
页码：195-204
出版社：Online Journal of Communication and Media Technologies
摘要：With little known about the preference for individuals in semi-rural areas’ choice and preference for television (TV) stations and programmes, this study was carried out using a semi-rural town in Ghana, Akropong-Akuapem. The findings were that, the participants watched the TV for education, relaxation, entertainment and to aid studies/work. The significant factors determining TV choice included the overall image of the station, clear reception, station heritage, news coverage and kinds of programme. Again we found that respondents placed importance on health, religious/inspirational, current affairs business, relationship, educational, and educative programmes. The awareness of the programme, language of the programme, guest/panel members, content of programme and time were observed to have strong influence in the choice of TV programme. Key words: Television, Consumer behavior , Akropong-Akuapem, Ghana,
