期刊名称:Zbornik Radova Ekonomskog Fakulteta Istočno Sarajevo
印刷版ISSN:1840-3557
出版年度:2011
卷号:5
页码:67-74
出版社:Ekonomski fakultet Istočno Sarajevo
摘要:The present article contains a description of a new method of royalty calculation based on analysis of risk decrease generated by franchisor’s intellectual assets transmitted to franchisees.