期刊名称：Zbornik Radova Ekonomskog Fakulteta Istočno Sarajevo
印刷版ISSN：1840-3557
出版年度：2011
卷号：5
页码：95-107
出版社：Ekonomski fakultet Istočno Sarajevo
摘要：The key change in the modern business environment is to increase customers' expectations in terms of functionality and quality of products. It affects the shortening of product life cycle and the firm is required to add new features more quickly to the existing product, and to develop new products, which is reflected on the increase in intensity of global competition.
关键词：buyer's satisfaction; the cost of;customer; brand; customer's capital; profit.
