摘要：The process of globalization creates the possibility for the free movement of products and factors of production that results in numerous positive consequences in the world economy. Today, it has become obvious that even globalization is not able to ensure the conditions of development for everyone. Real winners of globalization are global and transnational companies, because they are able to acquire low-cost labor, preferences and enter new markets, although at the expense of domestic economic units and domestic competitiveness. However, another solution exists to create the opportunity of development: Localization. The development which has happened in the past few years in Finland is simply called ’The Finnish Miracle’. The most important question is to find out the path to this result and to analyze the role of enterprises in the process. According to the findings, the answer is localization. At the same time, in the last few years Hungary showed a serious economic decline and Hungarian enterprises had also represented a big role in the process. The greatest result is: localization is viable also for those countries that were characterized by the impacts of globalization until now
关键词：globalization; localization; competitiveness; small;and medium sized enterprises
