摘要：The role of innovation is diversely estimated by enterprises. A group of them invest in this field as they have recognized the opportunities inherent in innovation. It is clear for such enterprises that continuous change and innovation may be one of the most important means to preserve competitiveness. Others solely wish to adapt to the continuously changing environment in order to retain their market position and avoid significant damages. Change is continuous and technological development has a crucial role in it. Dialectic of permanency and continuity, therefore, may result in a key factor for both the management and the entire enterprises.
