摘要：This paper proposes some reflections concerning the process of creation of multiple virtual identities usually verified in several online social platforms of informal interaction based on textual/synchronous modality. With this intention, it discusses characterization, exploratory possibilities (personal and social-communicative) and reasons which lead users to execute such practice. In addition, it intends to identify possible relations between this procedure and the promotion of a dynamics of relationships distinguished in these computer-mediated communication environments. From this point of view, it defends the idea that there is a favourable context to the exercise of simultaneous social roles, decentred and not hierarchical, associated to more flexible identity constructions and more adjusted to contemporary society settings
关键词：Cyberspace; social interaction; virtual identity.
