标题：ACHIEVING EXCELLENCE THROUGH MEMORABLE TRAVELER EXPERIENCE AND CHALLANGES, APPORTUNITIES AND SOLUTIONS FOR ROMANIAN TRAVEL AND HOSPITALITY INDUSTRY,
摘要：Hospitality industry is probably the fastest growing one in the world. The tourism company should endeavour to shape the overall perception of value in this industry. What matters is the provision of experiences, but not services. To meet international standards the Romanian tourism should consider challenges, opportunities and solutions to cope with the specific requirements in this field.
关键词：Hausehold Behaviour; Sustenable Development; Regional Development Policy; Tourism
