摘要：Entrepreneurial orientation is becoming one of the objectives of the future development strategy for the European Union. This alternative is very important for young people especially considering the high unemployment rates of the present situation for majority of the countries. We have to consider also the population that has no alternative and sees entrepreneurship as a possibility of assuring their incomes and also as an opportunity to support the community to which they belong. In this article we try to present general characteristics of the entrepreneurs that are acting in Romania, their motivations and a general overview upon the entrepreneurs' weight in the occupied population considered on economy's sectors. In the second part of the article we try to present three models of entrepreneurs in different areas of activity and with different approach to the entrepreneurship characteristics.
关键词：entrepreneurship; motivation; social and demographic characteristics
